Persona™, our cutting-edge analytics and personalized marketing offering, helps your organization influence buying across your membership through key intelligence extracted from your organization’s data. Persona™’s offerings are broken into three distinct solution sets: Persona™ BI, Persona™ Insight, and Persona™ Lift.

  • Persona™ BI gives you a historical view of your organization through the lens of your data.
  • Persona™ Insight helps you get a forward-looking view across your organization to identify constituents who will be part of your future success.
  • Persona™ Lift helps you engage your target populations through a strategic marketing plan tailored to your organization’s goals built upon the outcomes learned from either Persona™ BI or Persona™ Insight.